Is Diet Mountain Dew Being Discontinued?
Is Diet Mountain Dew Being Discontinued?
Unveiling the Truth About a Beloved Beverage
Diet Mountain Dew, a sugary treat enjoyed by many, has been the subject of recent speculations regarding its discontinuation. Addressing these concerns, we present an in-depth analysis to shed light on the future of this classic beverage.
The Rumor Mill
Rumors and articles suggesting the impending demise of Diet Mountain Dew have been circulating, fueled by a perceived decline in its popularity. However, PepsiCo, the parent company of Mountain Dew, has officially denied these claims, reassuring consumers that Diet Mountain Dew remains a valued member of their product portfolio.
Industry Trends and Sales Figures
While it's true that the overall soda market has been facing challenges in recent years, Diet Mountain Dew has managed to maintain a solid market share. According to Beverage Digest, Diet Mountain Dew was the second-best-selling diet soda in the United States in 2022, with a market share of 11.3%.
| Year | Market Share |
|---|---|
| 2020 | 11.5% |
| 2021 | 11.4% |
| 2022 | 11.3% |
Success Stories of Diet Mountain Dew
Over the years, Diet Mountain Dew has become a cultural icon, with numerous success stories to its credit:
- In 2017, Diet Mountain Dew launched a limited-edition Code Red flavor, which quickly became a fan favorite and has since become a permanent offering.
- In 2020, Diet Mountain Dew partnered with Doritos to create a unique and highly successful flavor combination.
- In 2022, Diet Mountain Dew launched its first-ever non-alcoholic seltzer, expanding its reach into new beverage categories.
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